Lead Generation

Hello All,
I just got my Home Inspection license in Illinois.
I want to start up my HI business and grow.
Does anyone have a good suggestion for getting Home Inspection leads?
I am totally ok with paying for leads…

Congrats Sean! Do your homework before you start paying for leads. Others will chime in, but many times you can “lead” down the wrong path. I personally do not pay for any leads.

Btw- Welcome and use these forums as a source of knowledge.

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mikecrow.com. join mic through that web site, I joined my 1st year if you follow the program you will be sucessful .

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Be careful…

Read our Code of Ethics e.g. #6. c.

Maybe read our complete “Marketing” section of thread…many good ideas there.

And, welcome to our forum, Sean!..Enjoy! :smile:

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Welcome back to our forum Jean Paul!..Enjoy! :smile:

You may want to avoid that website.

I get this message:

Connection Not Secure.
You should not enter any personal information on this site because it could be stolen by attackers


To piggy back on this, I too recently got my Illinois license as well as Radon professional license. I would like to offer mold testing and lead testing as well. I am having a difficult time reaching anyone at IDFPR, I believe they are all still out of office and working from home. My question is, does mold testing or lead testing require a separate licensure like radon does? Are there any state required credentials I need to maintain to offer this services?

Welcome to our forum, Jeremy!..Enjoy!

Stay away from Home Advisor!!

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That Mike Row website doesn’t have an SSL and looks like it was built in 1995. You should probably give that a hard pass. There are better ways to generate leads.


Imagine giving away CD-ROMs in 2021. They were probably all burned ten years ago. More.

This stuff is the same across industries. Their get rich quick “secret” is selling access to the system to you, which always turns out to be painfully generic entrepreneurial sales technique stuff. Often right out of Dale Carnegie. Maybe these days with an additional emphasis on having an active and updated social media presence. If the system fails, you didn’t do it right or work hard enough, or blog enough, or do enough videos, or do enough follow up.

There’s nothing in these ‘systems’ you can’t pick up from free resources – like InterNACHIs marketing articles and vids. If you want to pay for something, pay for a service that will actually help you do the content marketing (like InterNACHI’s), rather than tell you that you should.

And be careful who you’re hiring in that space, too. Check their portfolio, and references. There are a lot of shady freelance marketers out there who charge a lot to do minimal work and grey-hat SEO that may backfire.

If ya’ll don’t mind I’m gonna chime in here.
I fell for Yelp’s lead program, as many in my area do. In one month I spent over $1300 and go ZERO jobs through them. The leads were dubious at best, meaning that I’m not confident that the leads I received were from actual home buyers - I think the majority were just independent contractors paid to register false leads. (Yelp charges some base amounts, and on top of that each lead cost $30 or so.) I imagine they can probably do that with bots also. There is NO way to tell. The few “buyers” I actually spoke to were price shopping and that’s not a game anyone wins.
Join some local real estate networking groups, cold-call real estate offices and drop off cards any time you come across a house for sale. It takes time and huevos to build a business. You can do this. Remember, people buy homes in packs. If a late twenties couple is buying a home and hire’s you for their inspection, chances are that their friends are in the market or will be soon. Do a great job, stay in touch and build that referral base.
Enough from me.